About FieldRise

The FieldRise program is as powerful as it is simple, and it is easy for farmers. No other measurement system comes close. It is a system that documents success today while empowering realistic continuous improvement.

  • Farmer associations and the supply chain support the program, and individual farmers pay nothing.

  • A voluntary online questionnaire asks about sustainability practices. It takes about one slow cup of coffee to finish the crop-specific and whole-farm sections.

  • All personal answers are confidential.

  • The questionnaires can be custom designed for each sponsoring association to meet the needs of different crops and regions.

  • Sponsor associations get solid data to use with farmers, food companies, media or consumers to prove farmers are doing good work and are on the right track for tomorrow.

  • Repeating the assessment shows progress over time.

  • Food companies can draw from association data to show their customers that FieldRise farmers are on the right track.

Meet the Partners

Dr. Jed Colquhoun
Dr. Jed Colquhoun
Dr. Colquhoun is a Professor in the Department of Horticulture at the University of Wisconsin-Madison and Director of the Integrated Pest Management program. His research and outreach work is centered at the crossroads of productive agricultural systems and natural resource management, where he has worked on sustainability metrics for over two dozen commodities in the past decade. Jed also serves in advisory roles for a number of agriculture- and food-related associations and charitable organizations, such as the State Association of Feeding America Foodbanks. He received his B.S. and M.S. degrees from Cornell University and his Ph.D. from the University of Wisconsin-Madison. Prior to returning to the University of Wisconsin-Madison, he was a faculty member at Oregon State University.
John Osthus
John Osthus
John Osthus has three decades of agrimarketing leadership experience, helping build stronger relationships between business, people and the environment. John’s ag experience began with “assisting” his dad during veterinary visits to Central Illinois farms. Thanks to a farm town upbringing and journalism jobs starting in high school, John took a natural path to the University of Illinois, where he studied agricultural communications. He landed his first PR job working on Chevron’s ag business for an agency in Carmel, Ca., where he supported products for numerous crops throughout the West Coast. He counts promoting reduced tillage and helping launch the first biotech products as his favorite career experiences – so far. Through a wide range of marketing communications and sustainability issues management work at some of the world’s largest agribusinesses and ag agencies, John has applied a life-long passion for farming, business strategy, science (and food), to proactively help address sustainability challenges.
Dr. Shawn P. Conley
Dr. Shawn P. Conley
Dr. Shawn P. Conley is a Professor of Agronomy and the State Soybean and Small Grain Specialist at the University of Wisconsin, Madison. Dr. Conley’s research goal is to generate science based solutions to address real world problems in soybean and small grain production. This knowledge is then integrated and delivered through his Extension program. Dr. Conley has authored or co-authored 129 refereed journal articles and has spoken at >810 events and to >64,000 clients since beginning his academic career. Dr. Conley’s commitment to agriculture and the Wisconsin Idea has also led him to coauthor a children’s book entitled “Coolbean the Soybean”. Please visit coolbean.info for additional information.
Dr. Paul Mitchell
Dr. Paul Mitchell
Dr. Paul Mitchell is a Professor in the Department of Agricultural and Applied Economics at the University of Wisconsin in Madison and extension state specialist in cropping systems and environmental management with UW Extension. At the University of Wisconsin, he is also the Director of the Renk Agribusiness Institute, former co-Director of the Nutrient and Pest Management program, and a faculty affiliate of the Nelson Institute for Environmental Studies. His research, teaching and outreach focus broadly on the economics of crop production, emphasizing pest management, risk management, and agricultural sustainability. Paul heads up research strategy and statistical analysis for FieldRise assessment programs.
Ronald LaRock
Ronald LaRock
Ronald LaRock has spent nearly his whole life working in information technology. His development and management skills are the result of nearly two decades of prior experience working with large Wall Street firms, providing them with technology solutions that ranged from Web-based business solutions to large scale financial management and analytical packages. Ron now manages all FieldRise digital assets and guides our information technology while creating and managing our proprietary survey delivery and analytic systems. This includes customizing data collectors for each client and working to continually grow and develop our information technology and software systems and the platforms upon which they run. By combining his skills with unwavering commitment to providing the highest level of quality possible to our clients, we’ve committed ourselves to building lasting relationships by providing the best possible solutions to your growing sustainability needs.