Webinar invitation: Rethinking Food Chain Sustainability Measurement from the Ground Up

John Osthus

The FieldRise team is hosting a webinar on July 1 at 2 PM or July 14 at 2 PM Central Time that we hope will start a positive new sustainability conversation.

Everyone agrees food sustainability is a top priority. But too many people also agree vitally important progress can be too complex, too slow, too costly, too subjective, and too controversial.  As a new sustainability practice measurement company called FieldRise, we aim to help change that. Our webinar will cover:


  1. Building bridges between diverse viewpoints
  2. Speeding practice and outcome measurement success
  3. Ensuring sustainability program objectivity
  4. Getting farmers enthusiastic about having their sustainability measured
  5. Harnessing geek science, Greek math, obscure sociology and unusual marketing to depolarize viewpoints and guarantee greater measurement program success


The FieldRise Frontier sustainability measurement and outreach program was created by the family farmers of 12 state and national crop and livestock associations who teamed up with University of Wisconsin faculty to develop a breakthrough way to move food sustainability forward faster. Our peer-reviewed methods proved successful on more than 1.2 million acres, in 20 states and provinces with more than 1,200 crop and livestock farmers.  FieldRise is a private spinoff of that pilot program.

We hope you will join us.

Webinar Links (Identical Sessions):

Wednesday, July 01, 2015 at 2:00 PM Central Daylight Time. https://global.gotomeeting.com/join/784062197

Tuesday, July 14, 2015 at 2:00 PM Central Daylight Time. https://global.gotomeeting.com/join/333985637

Dial-in Number: 1-857-232-0156 Conference Code: 220284

About the Author

John Osthus
John Osthus

John has nearly three decades of agrimarketing leadership experience, helping build stronger relationships between business, people and the environment. John has applied a life-long passion for farming, business strategy, science (and food), to proactively help address sustainability challenges.

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