John Osthus has three decades of agrimarketing leadership experience, helping build stronger relationships between business, people and the environment. John’s ag experience began with “assisting” his dad during veterinary visits to Central Illinois farms. Thanks to a farm town upbringing and journalism jobs starting in high school, John took a natural path to the University of Illinois, where he studied agricultural communications. He landed his first PR job working on Chevron’s ag business for an agency in Carmel, Ca., where he supported products for numerous crops throughout the West Coast. He counts promoting reduced tillage and helping launch the first biotech products as his favorite career experiences – so far. Through a wide range of marketing communications and sustainability issues management work at some of the world’s largest agribusinesses and ag agencies, John has applied a life-long passion for farming, business strategy, science (and food), to proactively help address sustainability challenges.