FieldRise – The Base of the Farm Sustainability Pyramid

John Osthus

FieldRise serves at the base of the farm sustainability pyramid, and works throughout the value chain to encourage grounded progress on social, environmental and economic fronts.

The FieldRise sustainability self-assessment process is practice-based:

  • Provides a mechanism for producers to begin assessing their level of sustainability
  • Makes it easy for farmers to provide practice-related information
  • Establishes a baseline for grower, exposes growers to all aspects of sustainability criteria
  • Encourages real-world-based continued progress change over time

FieldRise Tiered Graphic
FieldRise operates at the base of the sustainability pyramid.

About the Author

John Osthus
John Osthus

John has nearly three decades of agrimarketing leadership experience, helping build stronger relationships between business, people and the environment. John has applied a life-long passion for farming, business strategy, science (and food), to proactively help address sustainability challenges.

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