Jed Colquhoun, PhD

While many business sectors have moved operations to population centers, agriculture remains the rural glue and often the most vibrant economic driver across less populated areas of the U.S. The cranberry industry provides a prime example of this economic AND social value. According to a recent report released by the University of California-Davis, the U.S. cranberry industry was responsible for $3.55 billion in economic activity and well over 11,000 jobs annually during the period from 2009 to 2012 (Alston, Medellin-Azuara and Saitone. 2014. Economic Impact of the North American Cranberry ...

John Osthus

The link between science and communications is especially important in a sustainability context.  The closer the claims to the facts, the better the decisions about sustainability status and how to make grounded improvements. Here's an interesting business focused on the art and science of communications. http://www.wortfm.org  ...

John Osthus

Diverse Farming Groups Launch FieldRise Agriculture Stewardship Measurement Program MADISON, WISC. – November 27, 2014 – Farmers and food channel partners from throughout U.S. agriculture have launched FieldRise LLC to validate on-farm stewardship success, measure continual improvements and help farmers, the food chain and consumers ground the topic in sound science and economics. FieldRise success is powered by metrics, new messages and proactive teamwork that foster healthier food chain relationships and sustainability outcomes.The field-level and whole-farm questionnaires take ...

FieldRise Sustainable Agriculture
John Osthus

A few minutes from now I'm jumping in the car to road trip my way to the Field to Market meeting in Iowa. This group has done some of the most innovative food chain sustainability work and I'm looking forward to reconnecting with friends and colleagues. The rooms will be full of the brightest minds in the sustainability arena, and it's always fun to hear from the best in the business. Like FieldRise, Field to Market has a dedication to continual sustainability performance improvement.  So it will be a gr...

FieldRise

A soil sampler that debuted last summer is an excellent example of technology being key to advancing sustainability. The Falcon can collect cores at a rate of up to 1 per second. That vastly increases the number of grids a technician can sample in a day. The data collected by the Falcon significantly increases the accuracy of the fertilizer test. That helps farmers cut financial risk and ensure just the right amount if fertilizer is applied....