FieldRise Webinars Showcase Soybean Stewardship Success
by John Osthus May 14, 2015 FieldRise FieldRise Frontier Food Sustainability Frontiers of Sustainability NISA sustainabilityFieldRise hosted two Webinars in late April attended by soybean industry leaders from state and national organizations to share results of innovative Check-off funded research documenting the advanced stewardship practice status of soybean farmers. Presentation: Soybean Sustainability Data and Outreach Ideas- April Webinar Assessment Results: Midwest Soybean Sustai...
Cranberry Institute Becomes FieldRise Network Founder
by John Osthus April 1, 2015 Cranberry Sustainability FieldRise Food Sustainability sustainability The Cranberry InstitutePlease join the FieldRise Network in welcoming the Cranberry Institute as a new Network member! This international organization leads growers and the industry to success through health, agricultural and environmental stewardship research and education. The Institute is supported by members that handle, process and sell cranberries on behalf of their growers. We look forward to working with the Cranberry Institute on their sustainability solutions!...
Industry Participation a FieldRise Priority
by John Osthus March 18, 2015 FieldRise FieldRise Frontier Food SustainabilityFieldRise is partnering with several other agriculture organizations to help develop a sustainability training track for Certified Crop Advisers. Additionally, FieldRise partners have been on the road extensively this winter, sharing progress through presentations at several state, regional and national professional meeting venues....
FieldRise has fully transitioned from its National Initiative for Sustainable Agriculture (NISA) roots. We’re now combining the data with audience engagement strategies to advance supply chain stewardship and business goals. Our Ph.D. agronomic, economics, and analytics experts measure practices with FieldRise Frontier surveys, then apply a novel, peer-reviewed statistical analysis method that ensures objectivity. Then our six audience engagement specialists help client communications teams use new strategies to support realistic advances and get progress recognized throughout the marketplace....
Analytic Methods Key to Sustainability Measurement Objectivity
by John Osthus February 1, 2015 Frontiers of Sustainability sustainabilitySustainability assessment data anchor a wide range of sustainability decisions and marketing claims, and being objective about how survey data are weighted is key to knowing current practice adoption -- and identifying realistic goals. This system is the foundation of our FieldRise Frontier Sustainability Scorecard system, which helps quantify and visualize practice adoption intensity. The FieldRise stewardship assessments are simple for farmers, but the way the surveys are constructed and how the Frontiers of Sustainability results are calculated are innovative, and covered in this pape...