NISA Founders Transition to FieldRise Network

John Osthus

A diverse team of NISA farm groups have joined the FieldRise Network as founding members. Step one is helping each member put their existing assessment data to work with farmers and farm customers. This data is proving powerful in sparking positive new food chain conversations. Additional Network memberships are under discussion as association boards meet, and promising conversations about launching Frontier assessment programs continue with farm groups and global supply chain corporations. Founding Network members to date (more are likely soon):

• American Soybean Association
• Illinois Soybean Association
• Wisconsin Soybean Association
• Wisconsin State Cranberry Growers Association
• Wisconsin Potato and Vegetable Growers Association
• Midwest Food Processors Association
• Wisconsin Pork Producers Association
• Professional Dairy Producers of Wisconsin

The groups were among national commodity, direct-consumed crop and livestock associations who helped launch the FieldRise pilot program, then called the National Initiative for Sustainable Agriculture. NISA began as a partnership between producer associations and the College of Agricultural & Life Sciences at the University of Wisconsin, Madison.

FieldRise association members advise the company on stewardship strategy, industry trends, farm practice measurement and field-to-family communications outreach to enhance relationships between agriculture and the people it serves.

About the Author

John Osthus
John Osthus

John has nearly three decades of agrimarketing leadership experience, helping build stronger relationships between business, people and the environment. John has applied a life-long passion for farming, business strategy, science (and food), to proactively help address sustainability challenges.

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